I just did a quick mental inventory through my writing career both in television and in print and I noticed something interesting about the protagonists. See if you can spot the trend when I list their names - Shelby, Jojo, Emily Elizabeth (yes, I did some time with the Clifford machine), Jane, Molly and Darby. They're all female. And that list doesn't include the book I did about the WNBA or the Sports Illustrated for Kids articles I wrote about Mia Hamm and Briana Scurry. In fact, the most male thing I can remember writing is the time I wrote a single episode of the Playhouse Disney show Stanley. (And, he wasn't particularly masculine. After all, he talked to his goldfish.)
When I worked with Nickelodeon and Disney Channel, there was a sense that it was important to write girl characters. The idea was that boys will watch anything, but girls were much more likely to watch shows about girls. But, I wonder about the books. How many boys read for fun? (I practically have to beg my twelve year old son to read.) Are they're boys out there leafing through the Ro-Com series? I also wonder if girls would as interested in reading books with male protagonists.